Our Story & Mission

Driving clarity in Canada's automotive transformation.

Our History

Founded with a vision to dissect the complex shift in mobility, Pasamayo emerged from a need for neutral, structured analysis in the Canadian automotive sector. We began by examining the foundational competition between traditional automakers and disruptive EV startups.

Our journey has tracked critical developments from gigafactory development in Ontario to the evolution of direct-sales models, always focusing on the intersection of innovation, infrastructure, and policy.

Our Core Mission

Analyze Infrastructure

To provide deep dives into legacy production systems and the new EV platform innovation shaping Canada's industrial future.

Empower Transition

To highlight pathways for workforce retraining and the regulatory certification challenges in a rapidly changing market.

Foster Dialogue

To bridge insights between technology partnerships, battery manufacturing ventures, and policy makers through expert interviews.

Meet Our Analysts

Prof. Nels Bernier III

Lead Industry Analyst

Expert in legacy production infrastructure and regulatory frameworks.

Deon Powlowski

EV Technology Specialist

Focuses on gigafactory development and battery innovation in Quebec.

Manuel Wilderman

Market Strategist

Analyzes dealership versus direct-sales models and consumer trends.

Hazle Hahn

Operations & Partnerships

Manages technology partnerships and research logistics.